purejolie was established in Switzerland in early 2018. We focus on style, premium quality and longevity. We only use the most enduring, highest quality materials, handmade by exceptional craftsmen, so your jewellery will accompany you for a long time. We believe that luxury should not be reserved for an elite few. That’s why we sell directly to our customers, cutting out the traditional middle-man costs and pass on the savings directly to you. That way we don’t need high mark-ups and can make the highest quality products affordable. At purejolie we create fine jewellery for everyone, every single day. Our thoughtfully designed pieces become part of your story, and whether you’re buying purejolie for yourself or a loved one, we hope our jewellery is an expression of who you are, where you’ve been, and where you are going. Explore the world of purejolie and treat yourself or someone you love!